Denverites’ love of nicknaming their neighborhoods is pretty obvious — LoDo, LoHi, RiNo.

So when former City Councilman Albus Brooks posted about the Central Business District’s new name, it was only a matter of time before someone suggested a shortened version.

The Downtown Denver Partnership launched its plan for revitalizing what’s known as the city’s Central Business District Wednesday and announced the new name: Upper Downtown.

In response, someone tweeted, “Or as the ladies will call it, “Updo.”

The Downtown Denver Partnership, however, is not backing such a naming effort.

Business leaders have a new vision for the area from 14th to Broadway and from Champa to Sherman, said Britt Diehl of the Downtown Denver Partnership.

“Part of the plan is to create an identity for the neighborhood,” Diehl said. “We want to go through the entire planning process.”

When asked if UpDo had been considered as a nickname to match LoDo, Diehl replied, “No.”

The Upper Downtown District with 19.5 million square feet has the highest concentration of jobs and tax base in the Denver metro area, according to the plan.

Priority projects listed include creating and enhancing signature streets and outdoor central gathering spaces; attracting a local brewery, urban winery or craft distillery; hosting programs and events; major streets redesign; retrofitting the ground floor of parking garages; and updating signs, among others.

Read more about the Upper Downtown plan on their website.